Foundations Macro Audit

Make your HCP engagement investments finally deliver.

A fast, foundations-first diagnostic that shows you where your AI, omnichannel and CX spend is leaking — and exactly how to fix it. Free for the first ten companies that book before 31 August 2026.

See how it works
Pieter Vanderbeeken, Co-founderMark Watson, Co-founder
You'll meet
Pieter Vanderbeeken & Mark Watson
Co-founders — you'll talk to us directly.
Limited offer

Free for the first 10

companies that book before 31 August 2026.

After that€9,500

→ ~4 hours of your team's time
→ report ready in 2 weeks

The Why

You invested in AI, Omnichannel, CX and other HCP Engagement initiatives. 
The ROI hasn't followed.

Life sciences have poured years of budget into engagement technology, and for many, the returns still haven't shown up. The reason usually isn't the tools or the strategy. It's the foundations beneath them. Most were built for a brand-centric era: to broadcast brand messages, not to sense and respond to what HCPs actually need.

Outcomes
ROI – Customer Impact  Growth – Sales Uplift
Your technology investments
AI – Omnichannel – CX – Content – CRM – Marketing Automation
The five foundations we rebuild
Data & Analytics
Customer Segmentation
Engagement Journeys
Agile Operating Model
Impact Measurement

Technology amplifies your foundations. Build on weak ones and you scale the waste. Rebuild the base, and the same investments compound into ROI.

Today

Weak foundations → your tech spend leaks away.

What's possible

Solid foundations → every investment compounds into ROI.

The What

A fast, honest read on the five foundations behind your HCP Engagement model.

We assess the five foundations that decide whether your engagement, and the technology layered on top, actually delivers.

01

Data & Analytics Architecture

Can your data answer what each HCP actually needs, or does it just track brand activity?

02

Customer Segmentation & Profiling

Are your segments built on needs and behaviour, or on prescription potential?

03

Engagement  Journey Design

Adaptive customer experiences, or linear brand stories on a fixed calendar?

04

Agile Operating Models

Can you act in weeks, or does every change take six months and three sign-offs?

05

Impact Measurement

Do you measure behaviour change and ROI, or email opens and activity?

The How

Four hours of your time. 
A clear report in two weeks.

  1. 01

    Book a 30-minute exploratory call

    You describe the challenge. Together we confirm it's a fit. No pitch.

  2. 02

    A few hours of stakeholder interviews

    We gather what we need across commercial, medical and digital. Minimal lift from your side.

  3. 03

    Your report, within two weeks

    Where each foundation stands today, your quick wins, the bigger rebuilds, and a benchmark against your market.

  4. 04

    You decide what to do

    Fix the findings internally, take them to your current agency, or rebuild them with us — optionally going deeper with a Foundation Fitness Audit. Keep the findings either way.

Limited offer · 10 spots

Free for the first ten — book before 31 August.

We're running the Foundations Macro Audit free for the first ten companies that book an exploratory call before 31 August 2026. After that, it's €9,500. Same four hours of your team's time, same report in two weeks, no strings attached.

Book

Find 30 minutes. That's all.

A 30-minute call. You describe the problem, we frame it. No deck, no pitch.

Pieter Vanderbeeken, Co-founderMark Watson, Co-founder
You'll meet
Pieter Vanderbeeken & Mark Watson
Co-founders, Fractal Force

Prefer a new tab? Open the scheduler.

The detail
Prefer to read first?

A 15-page overview of the Foundations Macro Audit — what we assess, how it works, and what you get.

Download the overview (PDF)
FAQ

Questions, answered.

Yes — for the first ten companies that book before 31 August 2026. After that it's €9,500. Either way, you keep the findings.

A few hours of interviews, no more. You get the report within two weeks.

A concise report: where each of your five foundations stands, your quick wins, the bigger rebuilds, and a benchmark against your market.

You choose — fix it internally, take it to your current agency, or rebuild it with us. No obligation.

Commercial, medical, omnichannel and digital leaders at pharma, biotech and medtech companies who've invested in engagement and want it to pay off.